What's the big deal about Big Data?

Madi Estela, Graphic Artist

Living in a technological age, data is collected constantly. Currently, the amount of data created is unprecedented and it keeps growing. Now what to do with all of this relatively useless data? Here is where Big Data is looking to change the game by taking the time to analyze and dissect the information collected over the years. Big Data strives to detect patterns and new solutions to improve production, connection and communication as a whole. 

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